Boosting Average Order Value with AI - How Zalando, Amazon, and Stitch Do It
Implementing AI in e-commerce can significantly increase average order value (AOV) by leveraging personalized product recommendations, optimizing pricing strategies, and automating customer support processes. AI-powered chatbots can provide instant assistance and product expertise, guiding customers towards higher-value purchases. AI can also analyze customer data to identify patterns and trends, allowing companies to create targeted marketing campaigns and deliver personalized messaging and offers.